“Using the words ‘With Natural Whisky & Other Flavors’ is a clever turn of phrase because consumers who strain to read this will see how it ‘Natural Whisky’ is distinct from ‘Other Flavors,'” the lawsuit states. The lawsuit takes umbrage with the label’s fine-print phrasing. This “Fireball Cinnamon” is frequently sold in locations such as gas stations, including in states where selling liquor in non-liquor stores is illegal, leading to confusion - until consumers realize the small bottles are malt beverages with half the alcohol content. “When viewed together with the Fireball distilled spirit brand name, the label misleads consumers into believing it is or contains distilled spirits,” the lawsuit reads. The complaint alleges that the front label of Fireball Cinnamon is identical to that of Fireball Cinnamon Whisky, save for the word “Whisky” and small text reading identifying the drink as “Malt Beverage With Natural Whisky & Other Flavors and Carmel Color.” Fireball Cinnamon does not contain distilled spirits, making it distinctly different than Fireball Cinnamon Whisky. It features an ABV (16.5%) half of the original Fireball Cinnamon Whisky’s 33%. The lawsuit alleges that Fireball’s “Fireball Cinnamon” beverage is misleading due to its packaging, which is very similar to Fireball’s Cinnamon Whisky, a different product.įireball Cinnamon, a malt beverage that contains no whisky, was released in 2020. At a glance, can you tell the difference between Fireball Cinnamon Whisky and Fireball Cinnamon? (Photos: )Ī class action lawsuit has been brought against spirits giant Sazerac over its Fireball brand.
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